PDP Redesign @ ClearScore
App Design
Role | Project lead, working alongside my team's content designer, PM and engineers
Skills
Tools:
Figma
Wireframing
Prototyping
Chattermill (CX platform)
User research / Usertesting.com
Original and the test variants
The Problem
We know through customer feedback and previous research that users’ confidence in applying through ClearScore and understanding of key terms (‘pre-approved’ and ‘representative APR’) is low.
Why is this important?
This could lead users to rejections and damaging hard searches which then damages their confidence and trust in ClearScore.
This could also prompt users to go to other platforms to search for credit.
Considerations
The current PDP is heavy with legacy code
Our team was tasked with delivering short experiments to gather insights & get quick wins
Usage of existing design system components
Other verticals & global markets
Defining success
Increase in user confidence
User testing following conclusion of the experiment
No harm to business metrics
Monitor key metrics - revenue, apply clicks
However, apply clicks may need to be broken down more to see the true effect
User Testing
I used usertesting.com to gather feedback from users and gauge whether the test variants would be successful.
Main findings
No negative reaction to the new test variants
Verbal preference for the test variants
“Nice... easy amount of broken down stuff here.”
“I think this looks more professional than the other layout”
PDP Redesign @ ClearScore
App Design
Role | Project lead, working alongside my team's content designer, PM and engineers
Skills
Tools:
Figma
Wireframing
Prototyping
Chattermill (CX platform)
User research / Usertesting.com
Original and the test variants
The Problem
We know through customer feedback and previous research that users’ confidence in applying through ClearScore and understanding of key terms (‘pre-approved’ and ‘representative APR’) is low.
Why is this important?
This could lead users to rejections and damaging hard searches which then damages their confidence and trust in ClearScore.
This could also prompt users to go to other platforms to search for credit.
Considerations
The current PDP is heavy with legacy code
Our team was tasked with delivering short experiments to gather insights & get quick wins
Usage of existing design system components
Other verticals & global markets
Defining success
Increase in user confidence
User testing following conclusion of the experiment
No harm to business metrics
Monitor key metrics - revenue, apply clicks
However, apply clicks may need to be broken down more to see the true effect
User Testing
I used usertesting.com to gather feedback from users and gauge whether the test variants would be successful.
Main findings
No negative reaction to the new test variants
Verbal preference for the test variants
“Nice... easy amount of broken down stuff here.”
“I think this looks more professional than the other layout”
PDP Redesign @ ClearScore
App Design
Role | Project lead, working alongside my team's content designer, PM and engineers
Skills
Tools:
Figma
Wireframing
Prototyping
Chattermill (CX platform)
User research / Usertesting.com
Original and the test variants
The Problem
We know through customer feedback and previous research that users’ confidence in applying through ClearScore and understanding of key terms (‘pre-approved’ and ‘representative APR’) is low.
Why is this important?
This could lead users to rejections and damaging hard searches which then damages their confidence and trust in ClearScore.
This could also prompt users to go to other platforms to search for credit.
Considerations
The current PDP is heavy with legacy code
Our team was tasked with delivering short experiments to gather insights & get quick wins
Usage of existing design system components
Other verticals & global markets
Defining success
Increase in user confidence
User testing following conclusion of the experiment
No harm to business metrics
Monitor key metrics - revenue, apply clicks
However, apply clicks may need to be broken down more to see the true effect
User Testing
I used usertesting.com to gather feedback from users and gauge whether the test variants would be successful.
Main findings
No negative reaction to the new test variants
Verbal preference for the test variants
“Nice... easy amount of broken down stuff here.”
“I think this looks more professional than the other layout”
